Working With Design Houses
to Bring Audio Products to Market

March 17, 2021
9:00 AM Pacific (12:00 PM Eastern)

Overview

In this new Audio Product Education Institute webinar in the Supply Chain & Sourcing series, our two supply chain and sourcing experts, David Lindberg (DB Enterprises) and Mike Klasco (Menlo Scientific) invited established design houses to discuss their role and contributions as a critical option supporting brands to bring new products to market. Hiring an experienced product development and design team can be critical to ensure that a concept turns into a robust project, ready for production. For many companies, working with an experienced company to optimize product design, engineering and manufacturing, managing quality, cost and time-to-market challenges, is an essential component to market success. The design consultants and industry experts in this session will address the specificities of their business, the challenges in operations during pandemic times, and how to bring products to market in 2021.
 
This webinar will help understand the role of design houses as a resource to the audio industry and manufacturers, and how these company’s expertise helps support both SMEs or large corporations in “filling in the gaps” that are missing internally in their product development resources. The session will also look at how these outsourced engineering teams can act as an extension resource for brands that have a new project that needs to reach the market quickly, a particular SKU development that needs to be added, or a project that outside the comfort zone for the in-house team. Examples of projects and case-studies with small and large enterprises will be discussed. 
 
This event will be presented by David Lindberg (DB Enterprises) and Mike Klasco (Menlo Scientific), APEI’s Supply Chain and Sourcing Pillar Chairs. Following opening remarks, the event will feature three presentations from Mark Carrington (CEO, Cardinal Peak), Eric Voigt (Co-Founder, One Point Zero), and Donald Mac Callum, (Co-Founder, One Point Zero).
 
Session 1: Mark Carrington (Cardinal Peak)
Knowing An Audio Product Design Company
In this session we will learn how a company such as Cardinal Peak, with 300-plus successful product launches and an experienced and highly recognized engineering team has helped companies minimize product development risk and reduce uncertainty. From the unique perspective of an experienced audio product design company, with multidisciplinary teams dedicated to helping brands bring their new audio products to market quickly, the presentation will discuss how Cardinal Peal provides design and engineering to development and support services.
 
About Cardinal Peak
A leading product engineering services firm, Cardinal Peak leverages deep experience in hardware, embedded software, cloud, end-user applications, such as mobile and quality assurance (QA), to develop connected products in multiple markets, including audio, video, security and medical. Based in Lafayette, Colorado, just outside of Denver/Boulder, Cardinal Peak has helped hundreds of brands and manufacturers solve the hard problems for their audio developments. Cardinal Peak has successfully supported cutting-edge professional audio and consumer product designs, including voice assistants, all wireless standards, and active noise control (ANC), along with a wide variety of differentiating end-user features. The company accelerates product development with end-to-end design services and helps brands bring their new audio products to market quickly.
 
Session 2: Eric Voigt (One Point Zero)
From Concept to Product – Understanding Manufacturing
 
For companies to be successful, bringing innovative products to market quickly and efficiently is incredibly important in fast paced industries. In this session we will understand how One Point Zero combines technological expertise with manufacture knowledge to meet the needs of its customers. For companies to be successful, bringing innovative products to market quickly and efficiently is incredibly important. The presentation will detail how One Point Zero combines technological expertise with manufacture knowledge to produce a higher level of design through technology, manufacture and supply chain optimization.
 
Session 3: Donald Mac Callum, (One Point Zero)
Strategic Design and Product Development Partners
 
In this session, presented by one of the co-founders of One-Point Zero, we will learn more about the value of excellent design and how a design house can help brands optimize quality, cost and time-to-market challenges. With its vast experience supporting struggling companies, Donald Mac Callum will share how strategic design is able to bolster engineering and development for successful products, how manufacturing, assembly and packaging of projects all combine in an effective production network.
 
About One Point Zero
Founded in 2015, One Point Zero is an international design and engineering agency with top-level production management and direct presence in China, US, Europe and Australia. From concept, design and planning to delivery, on time and on budget, One Point Zero is the management company behind many successful products and applications. The company’s team of designers, engineers and operations professionals have extensive international experience. Together, with an extensive partner network, One Point Zero has been transforming ideas into successful business opportunities.
 
Mark Carrington

CEO, Cardinal Peak, CO USA

Mark brings more than a quarter-century of leadership experience in sales, growth strategies/execution, business planning and process improvement to Cardinal Peak. Prior to joining Cardinal Peak as chief executive officer in 2017, he was vice president of worldwide sales at Magnum Semiconductor, which was acquired by GigPeak. Prior to Magnum, he held leadership positions at Harmonic, was an adjunct professor at California State University, Sacramento and owned his own successful business and engineering consulting firm.
Mark holds a bachelor’s degree with a concentration in marketing from California State University, Sacramento, and earned an MBA with a concentration in management information system (MIS) and finance in computer sciences from Penn State University.
 
Eric Voigt

Managing Partner, One-Point-Zero, Hong-Kong

Eric has more than 20 years’ experience working in Asia and Europe for corporations and private equity funds, including Zwilling, Zumtobel, Gentherm and Kohlberg Kravis Roberts.
He has created millions of dollars of value for stock exchange-listed manufacturers, occupying senior roles and managing facilities creating auto components and electronics.
At the heart of these jobs has been the establishment of new production facilities, the recruitment of entire workforces and the ongoing day-to-day management of these companies. There are few people better placed to understand manufacturing in Asia.
 
Donald Mac Callum

Partner, One-Point-Zero, Hong-Kong

Donald has more than 25 years’ experience within senior roles in engineering, sales and account management, working to deliver custom client solutions to multi-national corporations. He has worked in China for more than 13 years, managing the supply base and executing projects while serving accounts across the United States, Europe and Asia.
Donald’s work contributes to developing the strategic plans that have reimagined manufacturing for start-ups and multinationals. His aim is to accelerate product design and manufacturing cycles, whilst bringing new ideas to the market quickly and cost effectively.
 
Dave Lindberg

DB Enterprises, Hong Kong

Dave Lindberg is the CEO of DB Enterprises in Hong Kong, and an experienced professional in business and project management, working with brands and technology suppliers in Asia. 

Mike Klasco

CEO, Menlo Scientific, Richmond, California

Mike Klasco is the president of Menlo Scientific, a consulting firm for the loudspeaker industry, located in Richmond, CA. He is a graduate from New York University, with post graduate work in signal processing, and he holds multiple patents licensed or assigned. For the past 35 years, Mike has worked on countless R&D projects for large and small companies. Mike specializes in materials and fabrication techniques to enhance audio performance.