In this Audio Product Education Institute series of webinars, our two supply chain and sourcing experts, David Lindberg (DB Enterprises) and Mike Klasco (Menlo Scientific) will address the pressing issues with protecting your Intellectual Property while navigating across the production chain. In this session we will hear from three experts with different perspectives on the topic: counterfeiting, authentication, and legal protection. During the session all experts will also address the specificities of their own business and the challenges in engineering, technology and operations during pandemic times, and how to bring products to market in 2021.
Mark A. Rinehart, Managing Director, White Horse Laboratories
Protecting Your Business IP… and Reputation
The topic of counterfeit and fraudulently represented product across the supply chain is of indomitable importance and will be address in this presentation. Mark Rinehart will also address how his company addresses life cycle management and regulation, component obsolescence, manufacturing capacity, lead-times and price management accross the global supplier network.
Alfons Futterer, Managing Director, NanoMatriX International Limited
Advanced Anti-Counterfeiting Materials
In this presentation we will hear from an expert in protecting the authenticity of ingredients used in production, and profiling a brand’s risk exposure to counterfeits, parallel trading and production overruns. Setting up brand protection strategies and solutions is always a good idea for start-ups and certainly remains essential for mature companies. It’s always important to learn how to develop dynamic strategies to improve counterfeit resilience and increase customer loyalty and relationship.
David Postolski, Esq., Partner, Gearhart Law LLC
Securing your IP and Protecting your Brand
In this presentation we will hear from a registered patent attorney and Intellectual Property attorney with over 17 years’ experience. We will be able to understand better the potential legal challenges faced by inventors, creators, artists, start-ups, entrepreneurs, early stage companies and emerging companies with their U.S and International intellectual property strategy, protection, enforcement and monetization.