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Acoustic Vehicle Alert Systems (AVAS)
and Automotive Sound Design

April 27, 2021
8:00 AM Pacific (11:00 AM Eastern)


Expanding on the topic of automotive audio applications, the Audio Product Education Institute (APEI) is proud to present a new webinar addressing a key perspective on the role of audio in electric vehicles. Warning sounds designed to alert pedestrians to the presence of electric drive vehicles are an industry requirement for more than 10 years, and are now mandatory for all new electric and hybrid electric vehicles. European Regulation approved in 2014, determines that, “The sound should be easily indicative of vehicle behavior and should sound similar to the sound of a vehicle of the same category equipped with an internal combustion engine.” But how are car manufacturers and technology providers addressing those requirements?
This new APEI Automotive Audio webinar will offer the first open discussion in the audio community of Acoustic Vehicle Alert Systems (AVAS) and external Sound Design of automobiles. This session will cover the legislation around silent vehicles, the regulations created both in Europe and the U.S. how they differ and how they could conflict with existing vehicle noise regulations. The creative tools for design and main features to consider in audio processing in automotive audio applications, the exterior sound design of vehicles and AVAS, and by extension interior sound enhancement, will be covered.
As automotive OEMs race to define their own individual audio identity, Roger Shively (JJR Acoustics, LLC) APEI’s Automotive Pillar Chair will welcome presentations and a panel discussion with three automotive industry experts, sharing their experiences in automotive brand sound, and the overall development process. In this session we will hear from Jeroen Lanslots (Product Manager) and Agnieszka Oltarzewska (Product Manager Acoustics) at Siemens Digital Industries Software, in Belgium, together with Dr. Markus Bodden, the founder and CEO of Neosonic, a German company active in the field of Active Sound Design for the automotive industry. 
All the panelists and presenters have extensive experience in experimental acoustics for automotive applications, managing hardware and software solutions for acoustical analysis, sound quality and material testing. The webinar will address the different perspectives of vehicle audio, from sound for electric vehicles to audio brand identity.
Markus Bodden

Founder and CEO, Neosonic, Germany

Markus Bodden studied electrical engineering at Bochum University (Germany), specializing into the field of human auditory perception. Besides his work in the academic sector, he started to consult automotive industries in Sound Quality and Sound Design in his company Product Sound founded in 1994. He extended his work to Active Sound Design in Neosonic, a company which he founded together with Torsten Belschner.
Neosonic is a pioneer in the field of Active Sound Design for automotive industries, covering the complete range from research, customer perception and sound design to the corresponding hardware and software implementations for tooling and vehicle series integration. The world’s first electric series vehicle with sound generation (Mercedes AMG SLS Coupe ED) is equipped with the Neosonic system and drives with a sound developed by Neosonic.
Agnieszka Oltarzewska

Product Manager Acoustics at Siemens Digital Industries Software, Belgium

Agnieszka Oltarzewska is Product Manager for Acoustics at Siemens Digital Industries Software. She has a Master of Science degree in Acoustics from the Wroclaw University of Technology in Poland. She currently resides in Leuven, Belgium. Her work focuses on cross-industry solutions for NVH and sound quality engineering and acoustic material characterization.

Jeroen Lanslots

Product Manager Acoustics at Siemens Digital Industries Software, Belgium

Jeroen Lanslots is Product Manager at Siemens Digital Industries Software, based in Leuven, Belgium. He is working on NVH applications in the domains of Active Sound Design, Pass-by Noise Engineering, and Sound Source Localization. He started his career at LMS International in 2002 which was later acquired by Siemens in 2014. He previously held positions in research, in software development, and in business development. 

Roger Shively

JJR Acoustics, LLC - Seattle, WA USA

Roger is a Co-founder and Principal of JJR Acoustics. He has over 34 years of experience in engineering research and development, with significant experience in product realization and in launching new products at OEM manufacturers around the world. Before co-founding JJR Acoustics in 2011, Roger worked as Chief Engineer of Acoustic Systems as well as functional manager for North American and Asian engineering product development teams in the Automotive Division of Harman International Industries Inc; a journey that began in 1986.
Roger received his degree in Acoustical Engineering from Purdue University in 1983, and finished post-graduate work in the field of finite element analysis. He is a member of the Audio Engineering Society, Acoustical Society of America, and Society of Automotive Engineering. He has published numerous research papers and articles in the areas of transducers, automotive audio, psychoacoustics, and computer modeling. Roger also holds US and International Patents related to the design of advanced acoustic systems and applications particularly in the field of automotive audio. Roger is Co-Chair of the AES Automotive Audio Technical Committee.